Search engine optimization and a user-friendly website are not mutually exclusive. In fact, when SEO is done right, the two work in tandem and complement each other. Letâ€™s look at several best practices for search engine optimization that also create a great user experience.
The navigation of your business website should always be clean and organized. For SEO purposes, all like topics should be grouped together. A best practice is to have only one top level of navigation tabs across a website. A single row of navigation (with related drop downs) helps website visitors quickly identify what they are looking for without a bunch of distractions.
Appropriate Page Length
There isnâ€™t a one-size-fits-all length for a website page. Generally, a website page should be in the 400-500 word range, but for practical purposes, more complicated topics will require longer word counts while simpler topics will require less. An SEO best practice is to shoot for 450-500 words with a keyword density of about 2-4 occurrences per keyword. This practice is great for visitors as well because it gives them the information they need without boring them or overwhelming them lengthy explanations.
Segmenting pages refers to how pages are grouped. Itâ€™s best to write a page for each topic website visitors will be interested in and to group the pages according to a larger topic. For example, you can dedicate a page to each of your major services and then group the pages under â€œServices.â€ This particular practice is helpful to SEO and enables online visitors to find relevant information about your services and get more information on each service.
Easy to Find CTAs
Calls-to-Action, or CTAs, on a website tell the website visitor what they should do next. Great CTAs include: â€œCall Today,â€ â€œEmail Us,â€ and â€œSchedule an Appointment.â€ The CTAs should be clearly placed and easy for visitors to find. Clear CTAs increase website conversions which increase the ROI of your SEO efforts.
Highly Visible Contact Information
Similar to CTAs, the contact information for your business needs to be highly visible and correct. The foundation of SEO includes making sure your Name, Address, Phone Number (NAP) is consistent on your website and across the internet. All of your contact details should be several places on the home page of your website, with the best placement being at the top of the page. Additionally, having your contact information on every page of your website will ensure website visitors can easily locate it and call or email your business.
Great search engine optimization goes hand-in-hand with a great user experience. Follow these tips to ensure visitors to your website have a user-friendly experience.
Need to SEO tips for your website or online presence? Call 1-800-IMATRIX (1-800-462-8749) to get a free online marketing evaluation of your business.