Website Compliancy: What You Need to Know to Protect Yourself and Your Patients

[fusion_text] Are you doing enough to keep your patients’ personal and medical records secure? One security breach or lapse in adherence to regulatory requirements can mean big trouble for your business. In fact, the total dollar amount of fines levied for non-compliancy has more than tripled from $6.2 million in 2015 to $23.5 million in… Continue reading Website Compliancy: What You Need to Know to Protect Yourself and Your Patients

Frederick Brown Hired as General Manager at iMatrix

[fusion_text] There's been a new face around the office lately. That man popping into meetings and making the rounds of introductions is no other than Frederick Brown, the new general manager at iMatrix. In his role of general manager, he will develop and execute strategies for optimizing customer satisfaction and ensuring operational efficiency. Prior to… Continue reading Frederick Brown Hired as General Manager at iMatrix

Secrets to Success on The Original Social Network

[fusion_text] Over the last 13 years Facebook has grown from a playful newborn into a confident adult. And the social network’s users have matured right along with it. Today’s Facebook users log in to interact with engaging businesses as much as they’re looking at friends’ recent festival selfie. Brands have the ability to build lasting… Continue reading Secrets to Success on The Original Social Network

Diversify Your Eye Care Practice Through Lifestyle and Nutrition Counseling

Confident young woman in glasses working on digital tablet and smiling while three people working on background

[fusion_text] Are you looking for a way to stand out from the crowd and provide services that will improve your patients' health? Lifestyle and nutrition counseling offers an excellent way to increase revenue and provide value. Lifestyle and Nutrition Counseling Services Complement the Vision Care Services You Offer Most patients understand that the food they… Continue reading Diversify Your Eye Care Practice Through Lifestyle and Nutrition Counseling

[Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level

Eye care professionals face many challenges to their practice. iMatrix along with Optometric Medical Solutions and Compliancy Group, came together to share their three main areas of concern that can bar your practice from standing out among the crowd. Check out what they discussed about how to leverage your online presence and marketing, billing techniques,… Continue reading [Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level

Google Gives Stiff Reminder About Misusing Links

[fusion_text] Yesterday, Google published a blog outlining its tough stance on link exchanges. Citing an increase in the use of spammy links contained in articles, the search engine giant reaffirmed its position to penalize websites that make use of such content with lower quality scores that could affect ranking on the search engine results pages.… Continue reading Google Gives Stiff Reminder About Misusing Links

Everything You Will Ever Need to Succeed in Social Media

[fusion_text] Unless you’re Mark Zuckerberg, you probably struggle to understand the ins and outs of social media. No longer just photos of your friends and Candy Crush requests, social media has evolved into a genuine marketing channel. With the many social networks and different types of content on each network, we decided to create a… Continue reading Everything You Will Ever Need to Succeed in Social Media

Part 2: Creating PPC Ads to Attract Your Ideal Eye Care Patients

Pay-per-click advertising is a rewarding, yet overwhelming tactic if not managed properly. In our last post, we discussed how to create pay-per-click advertisements and eye-catching landing pages. For this second part, we’ll dig a little deeper into what makes up a successful PPC campaign. The efficiency and effectiveness of your keyword choices in the Google… Continue reading Part 2: Creating PPC Ads to Attract Your Ideal Eye Care Patients