Pay-per-click advertising is a rewarding, yet overwhelming tactic if not managed properly. In our last post, we discussed how to create pay-per-click advertisements and eye-catching landing pages. For this second part, we’ll dig a little deeper into what makes up a successful PPC campaign. The efficiency and effectiveness of your keyword choices in the Google… Continue reading Part 2: Creating PPC Ads to Attract Your Ideal Eye Care Patients
[fusion_text] Pay-per-click (PPC) advertising is a great tool that can help secure your website on Google's first page of results. It can also provide a clearly measurable (and often high) return on investment. After all, nearly 65% of people click on sponsored ads when searching for a service or product online. But you may be… Continue reading Part 1: Creating PPC Ads to Attract Your Ideal Eye Care Patients
[fusion_text] Standing out in a competitive market is difficult, but without memorable branding to set you apart from other eye care practices in your local market, it can be next to impossible. Beyond having a professional logo, consistent branding will increase the value of your practice, generate new business and give you a strong online… Continue reading The Importance of Branding Your Eye Care Practice Website
[fusion_text] If you're concerned about the effect of escalating costs on your bottom line, you may want to consider joining a buying group or alliance. Membership in a group improves your buying power, decreasing the price you pay for supplies and equipment. What's the Difference Between a Buying Group and Alliance? Buying groups usually focus… Continue reading Have You Considered Joining a Buying Group or Alliance?
[fusion_text] Wondering how you can add a little zest to your website? iMatrix can help with our simple and easy-to-follow recipe for client testimonials! One of the finishing touches you should include on your professionally designed website is a sprinkle of glowing testimonials from your happiest patients to help establish trust between you and prospective… Continue reading A Quick How-To on Getting Client Testimonials