Website Compliancy: What You Need to Know to Protect Yourself and Your Patients

[fusion_text] Are you doing enough to keep your patients’ personal and medical records secure? One security breach or lapse in adherence to regulatory requirements can mean big trouble for your business. In fact, the total dollar amount of fines levied for non-compliancy has more than tripled from $6.2 million in 2015 to $23.5 million in… Continue reading Website Compliancy: What You Need to Know to Protect Yourself and Your Patients

Google Gives Stiff Reminder About Misusing Links

[fusion_text] Yesterday, Google published a blog outlining its tough stance on link exchanges. Citing an increase in the use of spammy links contained in articles, the search engine giant reaffirmed its position to penalize websites that make use of such content with lower quality scores that could affect ranking on the search engine results pages.… Continue reading Google Gives Stiff Reminder About Misusing Links

Hashtag Strategies for Your Small Business

[fusion_text] Hashtags, or also commonly known as the pound or number sign, have taken the internet by storm, and much like the internet, hashtags are here to stay. They have crossed over from a fun social media feature (#ThrowbackThursday) to an effective marketing tool (#MarketingSolutions). Using hashtags as a part of your online marketing strategy… Continue reading Hashtag Strategies for Your Small Business

The Art of Time and Practice Management for Eye Care Professionals

[fusion_text] Do you spend more time at the office than at home? Although growing and maintaining your practice has to be a priority, devoting all of your energy to work affects your happiness, relationships and health. In fact, working too much can increase your risk of heart disease. Korean researchers discovered that study participants who… Continue reading The Art of Time and Practice Management for Eye Care Professionals

The Importance of Branding Your Eye Care Practice Website

[fusion_text] Standing out in a competitive market is difficult, but without memorable branding to set you apart from other eye care practices in your local market, it can be next to impossible. Beyond having a professional logo, consistent branding will increase the value of your practice, generate new business and give you a strong online… Continue reading The Importance of Branding Your Eye Care Practice Website

Your Online Success Toolkit Delivered!

[fusion_text] Ever wish online marketing came with a step-by-step guide? Something that not only offered instructions on what to do, but came with the needed pieces as well? Short of offering everyone their own marketing consultant, social media expert, and graphic designer, we came up with the next best option – an online marketing toolkit.… Continue reading Your Online Success Toolkit Delivered!

How to Write a Content Page

[fusion_text] Over the past 14 years, iMatrix has developed and perfected our recipes for effective websites and results-driven online marketing solutions. These tried-and-true recipes have brought success to numerous small businesses and practitioners. Our recipes are so good; they have even helped us earn a prestigious Google Premier Partner title! With written content being a… Continue reading How to Write a Content Page

[Video] How to Generate and Convert More Leads

[fusion_text] Online paid advertising can be a complicated marketing strategy that needs expert guidance. In this webinar, we’ll give you insight into best practices for online paid advertising, so you can get more new patients for your eye care practice, fast. You’ll not only learn how to generate more leads, mobile-friendly SEO tips, and how… Continue reading [Video] How to Generate and Convert More Leads

Have You Considered Joining a Buying Group or Alliance?

[fusion_text] If you're concerned about the effect of escalating costs on your bottom line, you may want to consider joining a buying group or alliance. Membership in a group improves your buying power, decreasing the price you pay for supplies and equipment. What's the Difference Between a Buying Group and Alliance? Buying groups usually focus… Continue reading Have You Considered Joining a Buying Group or Alliance?