As a small business owner, you may think that building an audience and engaging with social media is a daunting task. There are best practices for becoming a social media guru for your business. Social media requires your involvement in order to have a successful campaign.
Here are some key tips to help you understand and engage with social media:
1. Social Media is Not Your Website
Social media is a lighthearted and fun place to engage with your patients and followers. Instead of posting content that directly relates to your area of expertise, such as lengthy industry specific articles or academic literature, include content such as quotes, factoids, funny videos, and memes that are broadly related to your practice.
The goal of implementing best practices is to have your followers look forward to your posts and want to like, +1, tweet, comment, or share your post. This way you can communicate important events, specials, and general information about your practice!
2. Once You Post – Keep Engaging
When you post to one of your social media pages, make sure to check back regularly to see if anyone commented. Many times, businesses will post and not check back. When visitors to your social media sites post a comment, this is the perfect opportunity for you to promote more conversation and engagement about that post.
The more engagement you get on your posts, the more that the social media sites will see that your content is relevant and valuable to them and you will appear more and more in your followers’ newsfeeds.
3. Keep Going
Once you start posting, don’t stop! Make it a regular habit to post on each of your social media pages at least once a week. Do not post more than twice a day. A best practice is to post two to three times a week.
These are just three simple steps to remember when posting and engaging with your social media audience.
If you have any other questions or would like more information on social media management for small businesses, call 1-800-IMATRIX today to set up a free consultation.