Secrets to Success on The Original Social Network

[fusion_text] Over the last 13 years Facebook has grown from a playful newborn into a confident adult. And the social network’s users have matured right along with it. Today’s Facebook users log in to interact with engaging businesses as much as they’re looking at friends’ recent festival selfie. Brands have the ability to build lasting… Continue reading Secrets to Success on The Original Social Network

[Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level

Eye care professionals face many challenges to their practice. iMatrix along with Optometric Medical Solutions and Compliancy Group, came together to share their three main areas of concern that can bar your practice from standing out among the crowd. Check out what they discussed about how to leverage your online presence and marketing, billing techniques,… Continue reading [Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level

Everything You Will Ever Need to Succeed in Social Media

[fusion_text] Unless you’re Mark Zuckerberg, you probably struggle to understand the ins and outs of social media. No longer just photos of your friends and Candy Crush requests, social media has evolved into a genuine marketing channel. With the many social networks and different types of content on each network, we decided to create a… Continue reading Everything You Will Ever Need to Succeed in Social Media

[Video] The Future of Video and How to Use it to Improve Patient Experience

[fusion_text] Video can be an intimidating strategy to implement on your website and social media content, but it’s a game-changing tactic that will bring you impressive results. In today’s fast-paced world, video still grabs shortening attention spans and can help you reach a larger audience. In this webinar, we discussed the latest trends in online… Continue reading [Video] The Future of Video and How to Use it to Improve Patient Experience

How to Write a Content Page

[fusion_text] Over the past 14 years, iMatrix has developed and perfected our recipes for effective websites and results-driven online marketing solutions. These tried-and-true recipes have brought success to numerous small businesses and practitioners. Our recipes are so good; they have even helped us earn a prestigious Google Premier Partner title! With written content being a… Continue reading How to Write a Content Page

Get More Likes on Your Practice’s Facebook Page

[fusion_text] Increasing social media engagement while complying with Facebook’s Terms and Conditions can be tricky if you aren’t quite sure how to do it. From how you invite your patients to your page to what content you share on your profile, there are several things to consider when building a strong Facebook presence. For example,… Continue reading Get More Likes on Your Practice’s Facebook Page

Using Twitter to Market Your Eye Care Practice

[fusion_text] When used strategically, Twitter can be a powerful marketing tool for eye care providers. Here, we have broken down some of the basic concepts into actionable items even the most novice user can accomplish.  Optimize Bio – Use your Twitter bio to give people a reason to follow you. Include a snippet about your… Continue reading Using Twitter to Market Your Eye Care Practice

Improve Your Online Reputation With These 4 Easy Tips

What does your online reputation say about your business? With 72% of online consumers reading online reviews before they make a purchasing decision, it is essential that your business stand out from the competition with a glowing online reputation. Our marketing experts have identified the four most important things you need to do to stay… Continue reading Improve Your Online Reputation With These 4 Easy Tips

5 Easy Ways to Increase Website Visitor Engagement

[fusion_text] The importance of bringing visitors to your website is probably on the forefront of your mind. Don’t forget about what matters the most: converting those online visitors into clients. Website visitor interest and action is crucial to bringing clients into your office. Thankfully, increasing engagement on your website is easier than you may think.… Continue reading 5 Easy Ways to Increase Website Visitor Engagement