Schema: What Is It?


In today’s blog, we will take a look at Schema markup for both web pages and videos and the significance of schema in regards to your website’s search engine visibility. First, let’s answer the most frequently asked question regarding Schema markup: what is it?

Schema Markup Tools for Webmasters

Defining Schema

Schema is a collection of HTML tags that webmasters use to markup web pages for the major search engines. Search engines including Bing, Google, Yahoo!, and Yandex rely on this markup to improve the display of search results, thereby making it easier for people to find the right web pages. To simplify, Schema is more or less like a road sign along the side of the freeway telling the driver where to go for a specific location. In this case, it is your essential data regarding the website for your business. Schema markup is not only for websites; it is for TV, Radio and Video, which we will discuss shortly.

Schema HTML

What Schema Does

Now, we will examine what Schema actually does. Search engines like Google pull data from the Schema markup and generate what is called a “rich snippet” of information for the search engine results page. Imagine a library where all the books are categorized and you know exactly where to look for each book. This is what Schema does in a more efficient and relevant matter regarding the search query. Not all information has to use Schema markup, but it is recommended that you markup as much as you can to help the search engines understand your content and present it in the most useful ways.

Schema Example

Schema-Related Tools

There are tools available to help with Schema markup by simply highlighting an element and then putting in the information about the object, whether it be an image, address, phone number, or a website description.

Video Schema

Now that we covered what Schema is, let’s talk about Video Schema Markup and how it can help Google, Yahoo, Bing index your video content and display search results. A video on a website page usually contains a video, a title and description; all of these objects are termed a video object. Schema requires that you add item properties, scope, and type within the video object container. Then you can add properties to visual data like title and description. You can also add hidden elements and thumbnails for a more complete search engine result.

Schema Help

To assist and help with Schema Markup please go to Rich Snippets for adding Schema markup. The tool is easy to use and can assist you with both website and video Schema markup.

If you still have questions about Schema and optimizing your website, call 1-800-IMATRIX to speak with an Internet Consultant.


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