Gathering video testimonials from clients can seem like a daunting task, but it shouldnâ€™t be. Video testimonials can do wonders for boosting the credibility of your services or products.
When embedded on your website, video testimonials can significantly improve your conversion rates by showcasing truly satisfied clients. Also, posting the videos on your social media websites can increase the positive exposure your business receives every time the video is shared.
How to Ask for a Video Testimonial
Asking for a video testimonial can be simple if you know how and when to ask one of your satisfied clients. Approaching your clients when the satisfaction with your products or services is fresh in their mind increases the chance they will agree to provide a testimonial.
The easiest and least invasive approach is requesting a video testimonial by email. This ensures that you are limiting the chances of interrupting your client at a busy time and they wonâ€™t feel like theyâ€™re being put on the spot.
If you have developed a good business relationship with your client it is also effective to reach out to them by phone or even in person during or after their most recent visit. Just be sure not to pester the client. Allow them adequate time to respond to your request.
Make the Testimonial Process Quick and Easy
Many clients do not have the time to provide a video testimonial. To easily convince a client to help, offer them a list of questions to answer about your business or provide a short script they can read from.
Shoot and edit the video for the client. Once they have taken the step toward offering a video testimonial, ensure their cooperation by offering to do all of the grunt work. A satisfied client is more likely to help when their portion is limited to expressing their happiness with the products or services.
Gathering video testimonials may take a little work but the benefits far outweigh the work and risk involved in obtaining them.
To learn more about using online video to market your business, call 1-800-IMATRIX today. Our Internet Consultants are standing by to provide one-on-one, personalized online evaluations.