Category: Video Marketing

By: Casey Lorz Showcasing client video testimonials on your website not only informs potential clients as to what you offer, but can successfully provide a credible recommendation of your services. The perfect client testimonial video should include the following: 1.    Authenticity It is best to film at your location so the viewer can get a… Continue reading The Power of a Perfect Client Video Testimonial

By:Jamie Katzenstein You spent weeks coordinating a video shoot; deciding what should be discussed, where you want the footage to be taken, who should be included in the video, and what should be said. After all of the hard work, your video is completed and uploaded for the world to see. Now what? Uploading a… Continue reading Get More Mileage Out of Online Videos

By: Michelle McDaniel Jondall When preparing to film a video for your office there are several things you do not want to do in front of the camera. Here are some helpful tips on what to avoid when in front of the camera. 1.    Avoid Negative Chemistry If you have multiple people on set, make… Continue reading 10 Things to Avoid on Camera

By Tony Leng So you want to showcase your business with video, but you aren’t quite sure how to begin preparing for it? Here are some general tips to help you prepare to be in front of the camera. 1.    Schedule Your Video Shoot Arrange for your shoot to occur during office down time, perhaps… Continue reading 5 Tips to Prepare for a Video or Photo Shoot

By: Danny Lima Online video drives traffic and keeps visitors on your website. It’s a wonderful tool to make your website more dynamic, interactive, and a great way to showcase your practice. How can you highlight your practice? Let’s take a look at a few ways to highlight your practice on video. Get Client Reviews… Continue reading How to Highlight Your Business on Video

By:Lara Vukelich Video content can quickly turn your website into a more engaging experience for your clients, but how do you know if you’re doing it right? Done well, a video will instill confidence in your clients regarding your expertise and experience. Done poorly, however, you stand to bore your website visitors or even make… Continue reading Creating the Right Video Content Strategy