Content marketing is the future of marketing products and services. As technology continues to innovate, consumers have higher expectations for businesses looking to attract new clients. Reliable, useful content is one of these expectations. Content includes all types of written and visual media, especially web pages, blogs, social media posts, videos, online articles, and more.
Below is a short list of all the reasons why content marketing matters to your business. Even if you donâ€™t have the budget to create a lot of content, you can still benefit from a simple content marketing plan.
Content marketing matters because:
- Consumers expect it. Having a website with minimal information is unacceptable to savvy consumers. Consumers expect you to provide information about the products and services you are selling.
- It builds trust in your business. The more information you share, the more online users feel like they know you and they understand your products or services. When a consumer feels like she knows you, it instills trust. Trust encourages consumers to convert into clients.
- It builds your authority. Creating and sharing unique content on what you offer builds your authority. When you become a resource for learning more about the products and services you sell, you become a reliable source of information for your industry.
- Existing clients stay engaged. If you continually update your website, publish blogs, or share video or social media content, your existing clients will keep coming back. New, fresh, interesting content keeps your current client base interested and informed.
- You can attract new clients. Written web pages, blogs, videos, and social media pages are indexed by search engines. More blogs = more indexed pages.
- It builds brand awareness. The best way to get your brand name out there is by getting active online. New blogs, new social media posts, blogs shared on social media, and new videos get your business noticed.
- It educates people about your industry. The first place people turn to for information is the internet. By creating original content about your industry, you are ensuring that accurate information is available for online users.
- You can help online users make decisions. Informative content enables online users to make educated decisions. Create content explaining the values and benefits of a service to help an online user make the decision to call and schedule an appointment.
The list could go on, but these are the main reasons why content marketing makes a difference for your practice. Find out more about how content marketing can help you grow your business by calling 1-800-IMATRIX and speaking to an experienced Internet Consultant.