Email marketing is a great, cost-effective strategy to directly communicate with a large number of clients quickly and easily. If you want to engage with your audience, generate more leads, or would like to share educational information, using email marketing is a smart avenue to help bring more awareness about your business.
To maximize results, here are a few guidelines to ensure your marketing efforts build a successful relationship with your audience.
1. Groom and Grow Your Client Email List
Eliminating client emails that are no longer active within your business allow you to focus on your desired target audience. Additionally, make sure you are periodically adding new clients and potential leadsâ€™ contact information to your email list.
2. Don’t Spam Your Audience
With one click of your mouse, you can reach hundreds or even thousands of clients. Sending your audience valuable information increases your rapport but sending too much information will turn your audience off from your business. Respecting a clientsâ€™ permission to email their inbox can go a long way towards building a respectful relationship.
3. Remind Your Audience about Promotions, Events, and Announcements
Increase awareness about by emailing clients about company events, specials, and milestones. These are great topics that will help elicit more client participation and interest in your business.
4. Share Educational and Insightful Information
Mix it up. Not all of your emails have to focus on sales and promotions. Educational or insightful material can be a refreshing break from the constant influx of promotions your clients receive.
5. Create an Email Campaign Calendar
Creating a calendar will help you keep track of what and when you send out material to clients. Limiting emails to every 2-4 weeks can help increase the power of your messages and reduce the amount of people who unsubscribe from your emails.
6. Keep It Professional
There are many different approaches to email marketing campaigns, but all of your material should be professional at its core. Proofreading your messages, writing clear content, and visually formatting the emails in a clean manner create a professional impression.
To recap, following these few email marketing strategies can help build client loyalty, pull them in, and give them a reason to click, read, and take action.
For more information about email marketing for your business, call 1-800-IMATRIX. Our Internet Consultants are available to provide one-on-one online marketing consultations.