You spent weeks coordinating a video shoot; deciding what should be discussed, where you want the footage to be taken, who should be included in the video, and what should be said. After all of the hard work, your video is completed and uploaded for the world to see. Now what?
Uploading a video to YouTube or Vimeo is only the first step to success. The real marketing success comes to those who stand out in the crowd and promote their media across various online resources.
Social media is one of the easiest and best ways to market your videos. Copy the link to your YouTube videos and place them as a status update on social media accounts such as Facebook, Twitter, Google+, Instagram, or LinkedIn.
Using your following to build a presence will gain exposure and broaden the reach of your videos to the public. Encourage your followers to share your video, in turn multiplying the exposure and views your videos will receive.
If you send out opt-in newsletters, brochures, or advertising materials, be sure to incorporate links to your videos or YouTube channel. Include a link to your videos in the email newsletters you send out to clients or include the link to your YouTube channel in the printed marketing materials you deliver to clients and local residents.
Incorporating your videos on your company website is another great way to encourage viewers and gain exposure. Placing a video on the landing page of your website makes your website more likely to show up on page 1 of Google.
Traditional Public Relations
If you have created a video you would like to share with the general public, it is worth considering traditional public relations strategies. Issue a press release, call or email local news outlets, industry groups, publications and related blogs. Provide them with a link to your video so that it can be included in their coverage.
If you have the ability to do so, it is also beneficial to have your videos playing on a monitor or television at your business. This can be a great way to advertise specific services or specials.
With a little work and creative thinking, you can gain a lot of exposure for your online videos. Other avenues to consider for posting your videos are blogs, relevant forum discussions, TrueView advertising, or commenting on relevant online videos.
Learn more about video marketing for your business, contact us today at 1-800-462-8749.