By: Donald Farmer
As a business owner, you know that you need to have a social media presence. Your pages are created and you are wondering what you can do that will appeal to your followers. The types of followers on your pages are very important to the success of your presence. Below are a few tips that will help you gain and keep the right audience.
Upload Your Contact List
The best way to make sure that the followers on your page are the ones you want is to keep a list of your clientsâ€™ email addresses and upload them to the page. This guarantees that they have interacted with your business. These are the people you want to keep coming back to your office.
What better way to remind them of your services and what specials you have than social media? Always keep an up-to-date list in your office and upload it at least once a month.
Post Relevant Content
When picking what content to post, make sure it is relevant to your audience. Try not to post content that is heavy with technical words they wonâ€™t understand. Find content that is uplifting, makes them laugh, and is relevant. Images and videos go a long way with getting your message across.
Donâ€™t Spam Your Followers
Keep in mind that nobody wants to be overloaded with posts. Try to find a good schedule for posting your content. Start off with a simple schedule of twice a week and see what type of engagement you get from your audience. Try to post when your office is open so it reminds them about you and they have a chance to schedule an appointment.
Running a successful social media strategy can seem like a daunting task with many pieces, but with practice and the right frame of mind, it can be very rewarding for your business and your audience. Always set a goal for your business and plan out how you will achieve it. Before you know it, the Likes, Comments, and Shares will start to appear and your page will be flowing with activity.
Learn more social media tips for your business with a free social media consultation. Call 1-800-IMATRIX to speak with our knowledgeable Internet Consultants about getting the most from your social media.