The importance of bringing visitors to your website is probably on the forefront of your mind. Donâ€™t forget about what matters the most: converting those online visitors into clients. Website visitor interest and action is crucial to bringing clients into your office. Thankfully, increasing engagement on your website is easier than you may think. Here are five ways to keep website visitors engaged.
#1: Post Useful and Engaging Content
Itâ€™s simple: good content will keep visitors engaged on your website. Content that is useful, educational, humorous or a combination of all three has been proven to interest visitors and boost trust in brands. Make sure that you are posting grade-A content.
#2: Share Content With Your Followers
Perhaps you recently wrote a thought-provoking post that made you proud. Definitely share your post on social media accounts such as Facebook and Twitter. New visitors will view your website and your post could even go viral across social media channels.
#3: Provide Relevant Company Details
Although you should be blogging regularly (seriously!), if youâ€™re not, then make sure relevant and important company details are on your website. Your clients will be able to contact you much easier and get to know more about your practice.
#4: Post Early and Post Often
Regularly posting on your website will help increase visitor engagement. If your website isnâ€™t updated on a consistent basis, there wonâ€™t be any reason for visitors to come back. Add new content and posts to give visitors a reason to check in regularly to learn more.
#5: Spell It Out for Visitors
Sometimes, you have to stop beating around the bush. If you want visitors to complete an action on your website, like calling to book an appointment, make that call-to-action prominent on your website. You need to give visitors all the tools they need to make contact with you. A special offer is a great incentive to persuade visitors to contact your practice.
Looking for more information? Reach out today to learn all about iMatrixâ€™s online marketing services.