How to Ask for Video Testimonials

By:Jamie Katzenstein Gathering video testimonials from clients can seem like a daunting task, but it shouldn’t be. Video testimonials can do wonders for boosting the credibility of your services or products. When embedded on your website, video testimonials can significantly improve your conversion rates by showcasing truly satisfied clients. Also, posting the videos on your… Continue reading How to Ask for Video Testimonials

How to Make Engaging Video eBook

By:Rachel Cunningham It’s a fact, people want to watch online video. Online video improves website conversions, communicates more information in a limited amount of time, and is what people are searching for online. If you aren’t using online video to market your business, you are missing out on a broad audience of potential clients. Our… Continue reading How to Make Engaging Video eBook

How to Share Videos on Google+

By:Rachel Cunningham Did you know that Google+ has over 540 million active users? (MediaBistro, Dec 2013) That makes it the second largest social network behind Facebook and its gaining ground quickly. In addition to being the 2nd largest social network, Google+ integrates seamlessly with its video sharing site, YouTube, which means easy video sharing. If… Continue reading How to Share Videos on Google+

The Connection between Google+ and YouTube

By:Jamie Katzenstein YouTube recently announced its new Google+ powered commenting system which requires users to link their YouTube and Google+ accounts. The new update allows comments to be sorted by relevancy and have a moderator. Comments from the video’s creator, popular personalities, and Google+ connections will appear at the top, along with any engaging discussions… Continue reading The Connection between Google+ and YouTube

How to Organize Your YouTube Channel

By:Jamie Katzenstein Increase traffic to your YouTube channel by organizing your channel in a way that will keep visitors engaged with interesting, easy to find videos. Taking the time to organize the content will give your channel a sharp, branded look and will drive more traffic to your videos, social media outlets, and your business’… Continue reading How to Organize Your YouTube Channel

3 Ways to Increase Video and Content Shares on Social Media

By:Alan Barr An important factor to keep in mind when curating your content for social media is your audience. When a potential client is looking through their social media pages, their attention is split between posts from their friends and businesses they follow. There are three ways to help make sure that the content shared… Continue reading 3 Ways to Increase Video and Content Shares on Social Media

Why Video Is Important for Your Web Marketing Campaign

By:Courtney Hartmann We have been crowdsourcing to find common questions clients have about their web marketing campaigns and how to improve them. In this week’s Marketing in the Matrix blog, we will address a question about the importance of video. Question: I hear a lot of doctors tell me they are camera shy. Is it… Continue reading Why Video Is Important for Your Web Marketing Campaign