By:Jamie Katzenstein Gathering video testimonials from clients can seem like a daunting task, but it shouldn’t be. Video testimonials can do wonders for boosting the credibility of your services or products. When embedded on your website, video testimonials can significantly improve your conversion rates by showcasing truly satisfied clients. Also, posting the videos on your… Continue reading How to Ask for Video Testimonials
Category: Video Marketing
How to Make Engaging Video eBook
By:Rachel Cunningham It’s a fact, people want to watch online video. Online video improves website conversions, communicates more information in a limited amount of time, and is what people are searching for online. If you aren’t using online video to market your business, you are missing out on a broad audience of potential clients. Our… Continue reading How to Make Engaging Video eBook
How to Share Videos on Google+
By:Rachel Cunningham Did you know that Google+ has over 540 million active users? (MediaBistro, Dec 2013) That makes it the second largest social network behind Facebook and its gaining ground quickly. In addition to being the 2nd largest social network, Google+ integrates seamlessly with its video sharing site, YouTube, which means easy video sharing. If… Continue reading How to Share Videos on Google+
The Connection between Google+ and YouTube
By:Jamie Katzenstein YouTube recently announced its new Google+ powered commenting system which requires users to link their YouTube and Google+ accounts. The new update allows comments to be sorted by relevancy and have a moderator. Comments from the video’s creator, popular personalities, and Google+ connections will appear at the top, along with any engaging discussions… Continue reading The Connection between Google+ and YouTube
Proper SEO Tagging for Your Video
By:Chad Shannon There are a few basic practices that can make a big difference in whether your videos are found in a YouTube search. Since the presence of an embedded video can affect your website ranking, it becomes all the more crucial to use the appropriate tools to promote your video and your website. Here,… Continue reading Proper SEO Tagging for Your Video
Choosing Video Topic Ideas to Keep Your Clients Tuning In
By:Courtney Hartmann By now you most likely have created a YouTube channel for your business but you may be coming up short when deciding on video topics. It is a good idea to have a brainstorming session with your staff on a monthly basis to plan for the next month or two. That way when… Continue reading Choosing Video Topic Ideas to Keep Your Clients Tuning In
5 Tips to Create a Great Demonstration Video
By: Donald Farmer One of the best ways for a business to get the message out on what products and services they offer is through a demonstration video. This type of video showcases a certain product, how it works, or a new and innovative procedure. It can also focus on helpful tips for clients to… Continue reading 5 Tips to Create a Great Demonstration Video
How to Organize Your YouTube Channel
By:Jamie Katzenstein Increase traffic to your YouTube channel by organizing your channel in a way that will keep visitors engaged with interesting, easy to find videos. Taking the time to organize the content will give your channel a sharp, branded look and will drive more traffic to your videos, social media outlets, and your business’… Continue reading How to Organize Your YouTube Channel
3 Ways to Increase Video and Content Shares on Social Media
By:Alan Barr An important factor to keep in mind when curating your content for social media is your audience. When a potential client is looking through their social media pages, their attention is split between posts from their friends and businesses they follow. There are three ways to help make sure that the content shared… Continue reading 3 Ways to Increase Video and Content Shares on Social Media
Why Video Is Important for Your Web Marketing Campaign
By:Courtney Hartmann We have been crowdsourcing to find common questions clients have about their web marketing campaigns and how to improve them. In this week’s Marketing in the Matrix blog, we will address a question about the importance of video. Question: I hear a lot of doctors tell me they are camera shy. Is it… Continue reading Why Video Is Important for Your Web Marketing Campaign