By John DaSilva
Content marketing may sound self-explanatory, but it actually includes a lot more than just writing pages of content and throwing them up on your website.
Why Content Marketing?
Content that is relevant, compelling, entertaining, and valuable must be consistently provided in order to provide a change in the behavior of your clients. This doesnâ€™t involve direct selling, but instead focuses on providing useful information to a target audience on a regular basis. It will establish you as an expert in your field and will instill the trust in your present and future clients.
Content Distribution Channels: Where to Share Content
Where you choose to distribute content is another important piece of your content marketing strategy. Multiple distribution channels are necessary and can include social media websites such as Facebook, Twitter, YouTube, and LinkedIn. Other venues include article marketing websites, microsites, and even offline channels such as print magazines.
The Latest Trends in Content
The latest trends in content marketing show a huge surge in video usage. Itâ€™s now being used for brand awareness, client acquisition, client loyalty, and client retention. A bigger focus on visuals has also become popular especially with the sudden popularity of Pinterest and recent changes in the new look of Facebook. Also trending is mobile content which needs to be dished out in smaller bite size portions as client attention spans are limited.
Have a Focus and a Purpose
Remember that any marketing campaign you choose to run needs to be measured for effectiveness and content marketing is no exception. However, before you can measure you must define some clear goals on what you would like to achieve with your content program. Your goals might include increasing traffic to your website, capturing new leads, or just increasing your brand awareness.
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