Content marketing is the driver that is currently leading the race in the world of internet marketing and search engine optimization. A well-built content marketing strategy is essential for local businesses to maintain a connection with clients and strengthen brand awareness.
What is content marketing? Rather than selling a service, you are educating your potential client and are representing yourself as an authority in your field.
Here are three solid content marketing strategies for blogging.
1. Write About What You Know
You are an expert in your field and that is why people come to your practice. Take the time to share your expertise in a blog so that your prospective clients can see why youâ€™re the best provider.
If youâ€™re at a loss for ideas about what to write about, use the internet! Websites like Quora provide thousands of questions just waiting to be answered by you. Search for a relevant topic and write a blog about it. Then provide a brief answer with a link back to your blog in the answer area on those sites to drive more website traffic.
Donâ€™t forget to include a call-to-action because, at the end of the day, you are promoting your business. If youâ€™ve written an article about computer screens and eye strain or new ultrasound technology in toothbrushes, be sure to include a call-to-action to request an appointment. Make it easy by posting your phone number or a link for directions to your address.
2. Keep a Consistent Schedule
Keep posting. Content marketing is only effective when you continue to post articles regularly. If youâ€™ve decided to utilize this powerful strategy, then it is important to stick with it and make it a routine. Retain your current readership by providing regular content and obtain new readers by providing a catalogue of information. Remember, readers equal prospective clients.
3. Share it with the World (Wide Web)
Social media is the key to promoting your business and your content marketing. Add an RSS plugin to your Facebook Page that will automatically post whenever you update your blog. Add the Twitter plugin to post every time you update your Facebook Page. Also post your article on your Google+ Page and on LinkedIn. You are not only providing more places where users can see your content, but also building your own reputation online as an industry expert.
Learn more about blogging and content marketing by calling 1-800-IMATRIX. Our Internet Consultants can provide more tips regarding content marketing for local businesses.