By: Jesus Maldonado
Pay-per-click ad campaigns are highly successful at driving business to a website. However, without a proper landing page, what is encouraging those website visitors to convert? If your PPC landing page is sending visitors to your home page, you might not be getting the maximum number of leads. A simple way to increase the number of leads you get from PPC ads is by creating a custom-designed landing page for each PPC campaign you are running. Our latest ebook, â€œKeys to Effective PPC Landing Pages,â€ examines what elements to include on a landing page and best practices for getting higher conversions.
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