Website Compliancy: What You Need to Know to Protect Yourself and Your Patients

[fusion_text] Are you doing enough to keep your patients’ personal and medical records secure? One security breach or lapse in adherence to regulatory requirements can mean big trouble for your business. In fact, the total dollar amount of fines levied for non-compliancy has more than tripled from $6.2 million in 2015 to $23.5 million in… Continue reading Website Compliancy: What You Need to Know to Protect Yourself and Your Patients

[Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level

Eye care professionals face many challenges to their practice. iMatrix along with Optometric Medical Solutions and Compliancy Group, came together to share their three main areas of concern that can bar your practice from standing out among the crowd. Check out what they discussed about how to leverage your online presence and marketing, billing techniques,… Continue reading [Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level

How to Write a Content Page

[fusion_text] Over the past 14 years, iMatrix has developed and perfected our recipes for effective websites and results-driven online marketing solutions. These tried-and-true recipes have brought success to numerous small businesses and practitioners. Our recipes are so good; they have even helped us earn a prestigious Google Premier Partner title! With written content being a… Continue reading How to Write a Content Page

Understanding the Ins and Outs of Paid Advertising

Paid advertising is a fundamental part of an overall search engine marketing (SEM) strategy, and will help your website improve its placement on the search results page and increase overall traffic. However, you need to ensure you have the right paid advertising strategy to see results. Here are some tips to help you ensure you… Continue reading Understanding the Ins and Outs of Paid Advertising

3 Ways to Track Google AdWords Campaign Performance

By: Ben Bien The success or failure of your Google AdWords campaign depends on how well you analyze your statistics. AdWords strength is in the data it accumulates over time. As you increase your budget and run more aggressive approaches to your campaigns, you will gain more information about what works and what doesn’t. Export… Continue reading 3 Ways to Track Google AdWords Campaign Performance

Your PPC Study Guide eBook

By:Rachel Cunningham Pay-per-click, or PPC, advertising is a great way for getting ahead of your local competitors. In our latest ebook, Your PPC Study Guide, we provide you with step-by-step instructions for creating and launching a successful PPC ad campaign for your business. Get real results fast with the power of PPC ads for your… Continue reading Your PPC Study Guide eBook

Useful Features in AdWords

By:Andrew Martindale Google’s dominant position in the search market has allowed them to create one of the most well-known and widely used online advertising tools in the world with Google AdWords. Over the years the AdWords tool, like Google’s search algorithm itself, has evolved and become more and more complex with dozens of new features… Continue reading Useful Features in AdWords

Demystifying A/B Testing

By:Chad Shannon The A/B Testing Fairy Tale & Finding Your Landing Page Optimization Unicorn There is a lot of information regarding Landing Page Optimization and methods/actions you can take to increase conversions in an AdWords PPC campaign. The most common methodology is to conduct a simple test of two different landing pages and track the… Continue reading Demystifying A/B Testing