Using Twitter to Market Your Eye Care Practice

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When used strategically, Twitter can be a powerful marketing tool for eye care providers. Here, we have broken down some of the basic concepts into actionable items even the most novice user can accomplish. 

Optimize Bio – Use your Twitter bio to give people a reason to follow you. Include a snippet about your practice and services. Because there is character limit, keep it concise and to the point.

Follow Strategy – It’s important to follow key influencers in the optical industry including vendors, associations, advocates and even patients! These businesses should be credible and have a strong reputation in the optical community. It’s a good idea to also follow patients so they are up-to-date on the latest news and announcements from your practice.

Regular posts – Tweet on a regular, preferably daily, basis. Consistent tweeting demonstrates an active, well-maintained profile. Retweeting, or sharing another users' tweet, is a creative and acceptable way to curate additional content and maintain high visibility. 

Engage — Take the time to respond to tweets and thank patients!

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