Generally, businesses have three struggles with making their social media work: 1) they do not post enough 2) they post too often 3) they post the wrong sort of content. The debate between too little, too much, and the right sort of content often comes back to the proprietor. Social media managers tend to post… Continue reading [Video] Your 90-Second Social Media Calendar
Eye care professionals face many challenges to their practice. iMatrix along with Optometric Medical Solutions and Compliancy Group, came together to share their three main areas of concern that can bar your practice from standing out among the crowd. Check out what they discussed about how to leverage your online presence and marketing, billing techniques,… Continue reading [Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level
[fusion_text] Unless you’re Mark Zuckerberg, you probably struggle to understand the ins and outs of social media. No longer just photos of your friends and Candy Crush requests, social media has evolved into a genuine marketing channel. With the many social networks and different types of content on each network, we decided to create a… Continue reading Everything You Will Ever Need to Succeed in Social Media
[fusion_text] In celebration of May the 4th, we've put together a fun infographic to help the force be with you – the marketing force that is. In it, we show you how to rebel against the marketing dark side and embrace the force of marketing best practices. Resist These 5 Outdated Marketing Practices breaks it down… Continue reading Use the Force to Get More New Patients
[fusion_text] Ever wish online marketing came with a step-by-step guide? Something that not only offered instructions on what to do, but came with the needed pieces as well? Short of offering everyone their own marketing consultant, social media expert, and graphic designer, we came up with the next best option – an online marketing toolkit.… Continue reading Your Online Success Toolkit Delivered!
[fusion_text] Increasing social media engagement while complying with Facebook’s Terms and Conditions can be tricky if you aren’t quite sure how to do it. From how you invite your patients to your page to what content you share on your profile, there are several things to consider when building a strong Facebook presence. For example,… Continue reading Get More Likes on Your Practice’s Facebook Page