Evaluating ROI for PPC Ads

By:Rachel Cunningham Due to the nature of online paid advertising, it is essential to closely monitor the performance of your PPC ad and adjust your ad as necessary. Tracking the performance of your ad will enable you to maximize the return on investment (ROI) and you will end up saving money. In this white paper,… Continue reading Evaluating ROI for PPC Ads

New Features in AdWords for 2014

By:Regina Falkowski If you use AdWords to promote your business on Google, you know that AdWords is constantly improving its program by enhancing and adding new features. Some of the key changes that took effect in 2013 included location and time-based bid management, enhanced sitelinks, and dynamic remarketing among many others. Talk of features already… Continue reading New Features in AdWords for 2014

How PPC Drives Local Traffic to Your Door

By:Jesus Maldonado You need to advertise on the internet to reach people in your local community. Doesn’t that sound weird? Although it sounds counter-intuitive, it is 100% true. Consumers don’t pick up those big yellow books anymore to look for local businesses. Instead, they turn to the internet. In our latest infographic, “How PPC Drives… Continue reading How PPC Drives Local Traffic to Your Door

Anatomy of a Great PPC Landing Page

By:Rachel Cunningham Pay-per-click (PPC) ad campaigns are a great way to drive traffic to your website and get more business. A key element of a successful PPC campaign is a proper landing page. A carefully designed landing page will increase conversions and lower the cost-per-click of a PPC campaign. Our latest infographic, “Anatomy of a… Continue reading Anatomy of a Great PPC Landing Page

Keys to Effective PPC Landing Pages

By: Jesus Maldonado Pay-per-click ad campaigns are highly successful at driving business to a website. However, without a proper landing page, what is encouraging those website visitors to convert? If your PPC landing page is sending visitors to your home page, you might not be getting the maximum number of leads. A simple way to… Continue reading Keys to Effective PPC Landing Pages

Creating an Effective PPC Landing Page

By: Ryan Saucerman Landing pages are your customer’s first introduction to the product and services that you provide. They must be designed with a very specific goal in mind: conversions. This means you must keep your landing page clean and clear of any marketing that strays from your primary goal. It must be simple with… Continue reading Creating an Effective PPC Landing Page

Retargeting: What Is It?

By:Dustin Smith Have you ever been surfing the internet and realized that you are seeing ads for a website you recently viewed? That is retargeting. When a visitor lands on your website, a “cookie” is placed on their computer. The “cookie” enables you to continue advertising to that website visitor after they have left your… Continue reading Retargeting: What Is It?

The Top 3 Things You Need To Know About AdWords Enhanced Campaigns

By: Kyle Petzinger Google AdWords is one of the top advertising tools available in the marketplace, allowing virtually anyone to run a clearly defined, budgeted, and effective ad campaign. Recently, Google released the largest updates to the AdWords platform. Here are the top 3 things small businesses need to know about AdWords enhanced campaigns. 1. … Continue reading The Top 3 Things You Need To Know About AdWords Enhanced Campaigns