By:Jamie Katzenstein Increase traffic to your YouTube channel by organizing your channel in a way that will keep visitors engaged with interesting, easy to find videos. Taking the time to organize the content will give your channel a sharp, branded look and will drive more traffic to your videos, social media outlets, and your business’… Continue reading How to Organize Your YouTube Channel
Category: Social Media
3 Ways to Increase Video and Content Shares on Social Media
By:Alan Barr An important factor to keep in mind when curating your content for social media is your audience. When a potential client is looking through their social media pages, their attention is split between posts from their friends and businesses they follow. There are three ways to help make sure that the content shared… Continue reading 3 Ways to Increase Video and Content Shares on Social Media
Increasing Traffic to Social Media
By:Joseph Kingsley There are certain techniques you can implement to increase your company’s social media presence. Facebook and other social media outlets require consistent activity to become an asset to your business. Although this may seem obvious, generating traffic requires time and attention. To properly utilize your Facebook Business Page you should be posting at… Continue reading Increasing Traffic to Social Media
Social Media Feedback: Turn the Negative Into a Positive
By:Courtney Hartmann Social media provides an online voice for clients who are happy and satisfied with your business, which is great news for you. However, it also leaves room for those who may have not had an exceptional experience or for people who may simply be online to complain. So, what do you do when… Continue reading Social Media Feedback: Turn the Negative Into a Positive
Local Search Ecosystem
By:Mike Garcia Understanding the local search ecosystem can definitely take some time, but it is time well invested. When you submit your business to online directories, generally you start with the three major search engines: Google, Bing, and Yahoo. Although this is usually the best place to start, your directory submissions shouldn’t stop there. This… Continue reading Local Search Ecosystem
Understanding and Implementing NAP
By:Dustin Smith What is NAP? NAP stands for Name, Address, Phone Number. This is an important factor that Google and other search engines use to determine what results to show in local searches. NAP is the most critical element for local businesses wanting to rank well in local organic search results. You may be wondering… Continue reading Understanding and Implementing NAP
3 Top Blogging Strategies for Content Marketing
By Chrystal Lenardson Content marketing is the driver that is currently leading the race in the world of internet marketing and search engine optimization. A well-built content marketing strategy is essential for local businesses to maintain a connection with clients and strengthen brand awareness. What is content marketing? Rather than selling a service, you are… Continue reading 3 Top Blogging Strategies for Content Marketing
Optimize Your Google+ Business Page in 3 Easy Steps
By:Courtney Hartmann Google+ provides another way to help improve your organic rankings in the search engines. With more social signals now than ever before, posts from Google’s social media platform have begun to show up in search engine results. A properly optimized Google+ Business Page will help both with your online presence and it will… Continue reading Optimize Your Google+ Business Page in 3 Easy Steps
The New Google+ Local Dashboard: A User’s Guide
By:Chrystal Lenardson Google started rolling out a much-anticipated Google+ Local upgrade. Users who have experience with claiming a business listing on Google will first notice some dramatic changes to the Google Places Dashboard. All new Google accounts that have not yet claimed businesses now offer the updated dashboard. Old Google Places Dashboard: New Google Places… Continue reading The New Google+ Local Dashboard: A User’s Guide
Using YouTube Analytics to Track Your Video Campaign
By: Chrystal Lenardson You’ve launched your video campaign on YouTube and you’re starting to see the numbers climb in the public view counter. What do those numbers mean exactly? How can you translate them to find out what your audience likes and doesn’t like? YouTube Analytics is a powerful and effective tool for gauging how viewers… Continue reading Using YouTube Analytics to Track Your Video Campaign