Checklist for Your 2014 Marketing Strategy

By:Jesus Maldonado Preparing your online marketing strategy for 2014 can be an overwhelming event if you don’t have the right tools to help you plan. In this infographic, “Checklist for 2014 Marketing Strategy,” we’ve designed an easy to follow checklist for mapping out your business’ online marketing strategy for the coming year. Carve out a… Continue reading Checklist for Your 2014 Marketing Strategy

Google Hummingbird: What Small Businesses Need to Know

By:Kyle Petzinger Owning a small business is no easy task. With caring for patients, managing staff, and a juggling personal life, the last thing on a small business owner’s mind is changes to Google’s algorithm. At iMatrix, we are here to help. Here’s the scoop on the latest search engine update, named “Hummingbird.” Pandas, Penguins,… Continue reading Google Hummingbird: What Small Businesses Need to Know

2013 SEO Recap: Changes and Updates

By:Dustin Smith It has been a wild ride in terms of changes and updates from Google and SEO as a whole. The most noticeable change is encrypted search and the removal of keyword data in Google Analytics. With tweaks to the already evolving Penguin and Panda algorithms, Google put into flight a brand new algorithm… Continue reading 2013 SEO Recap: Changes and Updates

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The Connection between Google+ and YouTube

By:Jamie Katzenstein YouTube recently announced its new Google+ powered commenting system which requires users to link their YouTube and Google+ accounts. The new update allows comments to be sorted by relevancy and have a moderator. Comments from the video’s creator, popular personalities, and Google+ connections will appear at the top, along with any engaging discussions… Continue reading The Connection between Google+ and YouTube

Keep Your Business Updated in the Ever-Changing Social Media World

By:Courtney Hartmann Just a few years ago, social media was simply a fun way to keep in touch and interact with family and friends online. Now, social media is one of the key factors of a successful online marketing campaign. Its ability to reach and impact hundreds, if not thousands, of users is important to… Continue reading Keep Your Business Updated in the Ever-Changing Social Media World

3 Creative Ways to Promote Specials on Social Media

By:Kyle Petzinger Social media, while still relatively new, is a transformative and deeply engaging form of marketing that virtually has no precedence. Social media has established itself as a preeminent form of connecting with current and potential clients or patients. Each social media marketing channel (Facebook, Google+, Twitter, LinkedIn, etc.) has its own nuances, but… Continue reading 3 Creative Ways to Promote Specials on Social Media