Author: arocha-admin

Anatomy of a Great PPC Landing Page

By:Rachel Cunningham Pay-per-click (PPC) ad campaigns are a great way to drive traffic to your website and get more business. A key element of a successful PPC campaign is a proper landing page. A carefully designed landing page will increase conversions and lower the cost-per-click of a PPC campaign. Our latest infographic, “Anatomy of a… Continue reading Anatomy of a Great PPC Landing Page

Keys to Effective PPC Landing Pages

By: Jesus Maldonado Pay-per-click ad campaigns are highly successful at driving business to a website. However, without a proper landing page, what is encouraging those website visitors to convert? If your PPC landing page is sending visitors to your home page, you might not be getting the maximum number of leads. A simple way to… Continue reading Keys to Effective PPC Landing Pages

How to Organize Your YouTube Channel

By:Jamie Katzenstein Increase traffic to your YouTube channel by organizing your channel in a way that will keep visitors engaged with interesting, easy to find videos. Taking the time to organize the content will give your channel a sharp, branded look and will drive more traffic to your videos, social media outlets, and your business’… Continue reading How to Organize Your YouTube Channel

3 Ways to Increase Video and Content Shares on Social Media

By:Alan Barr An important factor to keep in mind when curating your content for social media is your audience. When a potential client is looking through their social media pages, their attention is split between posts from their friends and businesses they follow. There are three ways to help make sure that the content shared… Continue reading 3 Ways to Increase Video and Content Shares on Social Media

Creating an Effective PPC Landing Page

By: Ryan Saucerman Landing pages are your customer’s first introduction to the product and services that you provide. They must be designed with a very specific goal in mind: conversions. This means you must keep your landing page clean and clear of any marketing that strays from your primary goal. It must be simple with… Continue reading Creating an Effective PPC Landing Page

Retargeting: What Is It?

By:Dustin Smith Have you ever been surfing the internet and realized that you are seeing ads for a website you recently viewed? That is retargeting. When a visitor lands on your website, a “cookie” is placed on their computer. The “cookie” enables you to continue advertising to that website visitor after they have left your… Continue reading Retargeting: What Is It?

The Top 3 Things You Need To Know About AdWords Enhanced Campaigns

By: Kyle Petzinger Google AdWords is one of the top advertising tools available in the marketplace, allowing virtually anyone to run a clearly defined, budgeted, and effective ad campaign. Recently, Google released the largest updates to the AdWords platform. Here are the top 3 things small businesses need to know about AdWords enhanced campaigns. 1. … Continue reading The Top 3 Things You Need To Know About AdWords Enhanced Campaigns

Why Video Is Important for Your Web Marketing Campaign

By:Courtney Hartmann We have been crowdsourcing to find common questions clients have about their web marketing campaigns and how to improve them. In this week’s Marketing in the Matrix blog, we will address a question about the importance of video. Question: I hear a lot of doctors tell me they are camera shy. Is it… Continue reading Why Video Is Important for Your Web Marketing Campaign

A Crash Course in Internet Marketing

By:Jesus Maldonado Looking for a crash course in internet marketing? In our latest slideshare, “A Crash Course in Internet Marketing,” we take a look at how SEO, PPC, Video, Social Media, and Websites affect the success of a local business. Learn more about internet marketing for your practice, call 1-800-IMATRIX today.