Author: arocha-admin

The Ultimate Marketing Playbook

By:Rachel Cunningham Creating great online content is an often overlooked, but instrumental, portion of marketing a local business. There are a variety of avenues where, as a local business owner, you can create and share unique and interesting content. A content marketing plan can be viewed like a playbook for a sports team. With commitment,… Continue reading The Ultimate Marketing Playbook

The Ultimate Marketing Game Board

What happens when you mix the fun of a board game with the most effective online marketing tools? The Ultimate Marketing Board Game, that’s what! Check out the latest infographic that we’ve created at iMatrix to discuss a comprehensive strategy for online marketing. Simply follow along the board and implement the step-by-step instructions to “win”… Continue reading The Ultimate Marketing Game Board

3 Top Blogging Strategies for Content Marketing

By Chrystal Lenardson Content marketing is the driver that is currently leading the race in the world of internet marketing and search engine optimization. A well-built content marketing strategy is essential for local businesses to maintain a connection with clients and strengthen brand awareness. What is content marketing? Rather than selling a service, you are… Continue reading 3 Top Blogging Strategies for Content Marketing

What Is Content Marketing?

By John DaSilva   Content marketing may sound self-explanatory, but it actually includes a lot more than just writing pages of content and throwing them up on your website. Why Content Marketing? Content that is relevant, compelling, entertaining, and valuable must be consistently provided in order to provide a change in the behavior of your… Continue reading What Is Content Marketing?

5 Content Types for Better Engagement

You’ve set up your social media pages and invited all your contacts. Now what? It’s time to start posting content that encourages your followers to interact with it. So what is considered engaging content? Find out in this helpful infographic, “5 Types of Content to Get Better Engagement.” Don’t have time to find and share… Continue reading 5 Content Types for Better Engagement

Optimize Your Google+ Business Page in 3 Easy Steps

By:Courtney Hartmann Google+ provides another way to help improve your organic rankings in the search engines. With more social signals now than ever before, posts from Google’s social media platform have begun to show up in search engine results. A properly optimized Google+ Business Page will help both with your online presence and it will… Continue reading Optimize Your Google+ Business Page in 3 Easy Steps