By:Curtis Clason The text of a PPC ad is a critical part of a successful PPC campaign. Most users decide whether to click on an ad in a few seconds or less. For this reason the ad must be relevant to their search, show why your services benefit them, and have a compelling call-to-action(CTA). That… Continue reading Building an Effective PPC Ad
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Useful Features in AdWords
By:Andrew Martindale Google’s dominant position in the search market has allowed them to create one of the most well-known and widely used online advertising tools in the world with Google AdWords. Over the years the AdWords tool, like Google’s search algorithm itself, has evolved and become more and more complex with dozens of new features… Continue reading Useful Features in AdWords
Social Media Analytics for Business
By:Rachel Cunningham As with any marketing endeavor, metrics are imperative for success. When it comes to social media for business, there are great free tools available for each of the major social networks. Here, we will take a high-level look at each of these analytical tools. Facebook Insights When you log into your Business Facebook… Continue reading Social Media Analytics for Business
Grab Your Shades and Get Social
By:Joanna Torres Don’t get beat by your local competition. In our latest slideshare, “Grab Your Shades and Get Social,†we share tips on creating an engaging presence on social media. Take your social media to the next level with these tips and best practices. Learn more about social media for your practice, call 1-800-IMATRIX today.… Continue reading Grab Your Shades and Get Social
How to Respond to Reviews on Social Media
By:Rachel Cunningham Social media is a great place for people to interact with local businesses. Often, part of that interaction includes leaving both positive and negative reviews. In this blog, we will look at how to respond to both positive and negative reviews on social media. Positive Reviews on Social Media Positive reviews on Yelp,… Continue reading How to Respond to Reviews on Social Media
Get More Clients to Your Social Party eBook
By:Joanna Torres When building out your business’ online reputation and credibility, it’s important to create an engaging social media presence and build a following. In our latest ebook, Get More Clients to Your Social Party, we share best practices for getting more, real people to engage with and become followers on your social media pages.… Continue reading Get More Clients to Your Social Party eBook
What You Need to Know About #Hashtags
By:Lara Vukelich Once simply known as the pound sign, and then reintroduced by Twitter circa 2007 as a categorization tool, the hashtag (#) is now a web marketing device that cannot be ignored. If you want to use social media best practices to promote your business on the web, hashtags are an essential addition to… Continue reading What You Need to Know About #Hashtags
Paid vs Organic Web Marketing
By:Jamie Katzenstein When considering search marketing options, it’s best to understand the difference between paid and organic search results to select the best one for your business. In many cases, business owners may need to find a balance between the two. When conducting a Google search, the results you see at the top or on… Continue reading Paid vs Organic Web Marketing
Sizzle-Meter Infographic
By:Joanna Torres When it comes to marketing a business online, there are varying levels of investment and return. For a smaller business just starting out, a website is essential. For businesses in densely populated areas, a website alone won’t cut it. Our newest infographic, The Sizzle-Meter, showcases the various levels of online marketing available to… Continue reading Sizzle-Meter Infographic
Email Marketing Best Practices
By:Katie LaFetra Email marketing is a great, cost-effective strategy to directly communicate with a large number of clients quickly and easily. If you want to engage with your audience, generate more leads, or would like to share educational information, using email marketing is a smart avenue to help bring more awareness about your business. To… Continue reading Email Marketing Best Practices