Author: arocha-admin

Online Reputation Management Tips

By:Rachel Cunningham Managing your business’ online reputation can be a challenge, not to mention a time investment. While reputation management can be a full-time job, there are several steps you can take to streamline the process and make it more efficient. Google Alerts First thing you should do is set up “Google Alerts” for the… Continue reading Online Reputation Management Tips

Bridging the Gap between Offline and Online Marketing

By:Rachel Cunningham A successful marketing strategy has both online and offline marketing components. However, these two types of marketing channels should work in tandem rather than in isolation. There are several simple things you can do to bridge the gap between the two types of marketing. 1.    Cross-Promote When integrating your online and offline marketing,… Continue reading Bridging the Gap between Offline and Online Marketing

12 SEO Content Tips SlideShare

By:Rachel Cunningham Content optimized for search engines is essential to ensuring that people can find your business online.  In our latest slideshare, “12 SEO Content Tips,” we share 12 best practices for optimizing your content to improve search engine rankings. Get started with SEO for your online presence. Learn more about getting search engine optimized… Continue reading 12 SEO Content Tips SlideShare

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Top 5 SEO Mistakes

By:Rachel Cunningham The algorithms of the top internet search engines change on a daily basis, but there are several things that haven’t changed in SEO and aren’t likely to change anytime soon. Essentially, SEO helps search engines learn what your business is all about. During the process of search engine optimization, there are five major… Continue reading Top 5 SEO Mistakes

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SEO for a Great User Experience

By:Rachel Cunningham Search engine optimization and a user-friendly website are not mutually exclusive. In fact, when SEO is done right, the two work in tandem and complement each other. Let’s look at several best practices for search engine optimization that also create a great user experience. Navigation/Tab Placement The navigation of your business website should… Continue reading SEO for a Great User Experience

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How to Stay on Top of SEO eBook

By:Jesus Maldonado Search engine optimization is a process. It’s impossible to get the best search rankings overnight, so once you put the time in to get your ranking where you want them to be, you want to stay there. There a several steps you can follow continually to ensure that you properly maintain your SEO… Continue reading How to Stay on Top of SEO eBook

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Why Content Marketing Matters

By:Rachel Cunningham Content marketing is the future of marketing products and services. As technology continues to innovate, consumers have higher expectations for businesses looking to attract new clients. Reliable, useful content is one of these expectations. Content includes all types of written and visual media, especially web pages, blogs, social media posts, videos, online articles,… Continue reading Why Content Marketing Matters

Do’s and Don’ts for Video Testimonials

By:Nicholas Kiang In a Nutshell Whether spoken, written, or on video, a client testimonial goes a long way to vouch for your business. Testimonials instill a real sense of confidence in an existing or a potential client. They provide valid arguments in favor of your service from real people and justify what you say about… Continue reading Do’s and Don’ts for Video Testimonials