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How to Ask for Video Testimonials

By:Jamie Katzenstein Gathering video testimonials from clients can seem like a daunting task, but it shouldnâ€™t be. Video testimonials can do wonders for boosting the credibility of your services or products. When embedded on your website, video testimonials can significantly improve your conversion rates by showcasing truly satisfied clients. Also, posting the videos on your… Continue reading How to Ask for Video Testimonials

How to Make Engaging Video eBook

By:Rachel Cunningham Itâ€™s a fact, people want to watch online video. Online video improves website conversions, communicates more information in a limited amount of time, and is what people are searching for online. If you arenâ€™t using online video to market your business, you are missing out on a broad audience of potential clients. Our… Continue reading How to Make Engaging Video eBook

How to Share Videos on Google+

By:Rachel Cunningham Did you know that Google+ has over 540 million active users? (MediaBistro, Dec 2013) That makes it the second largest social network behind Facebook and its gaining ground quickly. In addition to being the 2nd largest social network, Google+ integrates seamlessly with its video sharing site, YouTube, which means easy video sharing. If… Continue reading How to Share Videos on Google+

Demystifying A/B Testing

By:Chad Shannon The A/B Testing Fairy Tale & Finding Your Landing Page Optimization Unicorn There is a lot of information regarding Landing Page Optimization and methods/actions you can take to increase conversions in an AdWords PPC campaign. The most common methodology is to conduct a simple test of two different landing pages and track the… Continue reading Demystifying A/B Testing

Evaluating ROI for PPC Ads

By:Rachel Cunningham Due to the nature of online paid advertising, it is essential to closely monitor the performance of your PPC ad and adjust your ad as necessary. Tracking the performance of your ad will enable you to maximize the return on investment (ROI) and you will end up saving money. In this white paper,… Continue reading Evaluating ROI for PPC Ads

New Features in AdWords for 2014

By:Regina Falkowski If you use AdWords to promote your business on Google, you know that AdWords is constantly improving its program by enhancing and adding new features. Some of the key changes that took effect in 2013 included location and time-based bid management, enhanced sitelinks, and dynamic remarketing among many others. Talk of features already… Continue reading New Features in AdWords for 2014

How to Set Up AdWords Location Extensions

By:Dustin Smith Previously, we discussed what Ad Extensions in Google AdWords are, along with a brief overview of each one. When choosing an extension for your pay-per-click ad campaign, there are few things to consider in order to pick the right one for better ROI. Today, we are going to talk specifically about the â€œLocations… Continue reading How to Set Up AdWords Location Extensions

How PPC Drives Local Traffic to Your Door

By:Jesus Maldonado You need to advertise on the internet to reach people in your local community. Doesnâ€™t that sound weird? Although it sounds counter-intuitive, it is 100% true. Consumers donâ€™t pick up those big yellow books anymore to look for local businesses. Instead, they turn to the internet. In our latest infographic, â€œHow PPC Drives… Continue reading How PPC Drives Local Traffic to Your Door

Different Types of Ad Extensions

By:David Richardson There has been plenty of talk about Google AdWords and Google AdWords Express. If you are marketing online, you have more than likely already used this service or have been introduced to the service. Once you step into the AdWords realm, it is important to utilize all the tools that Google provides to… Continue reading Different Types of Ad Extensions