Category: Best Practices

Using Twitter to Market Your Eye Care Practice

[fusion_text] When used strategically, Twitter can be a powerful marketing tool for eye care providers. Here, we have broken down some of the basic concepts into actionable items even the most novice user can accomplish.  Optimize Bio – Use your Twitter bio to give people a reason to follow you. Include a snippet about your… Continue reading Using Twitter to Market Your Eye Care Practice

[Video] Are You Making These Marketing Blunders?

[fusion_text] In between managing a busy practice and seeing patients, sometimes a few online marketing slips may happen. Become an online marketing super star with this 30-minute webinar, 3 Online Marketing Blunders to Avoid. It discusses what not to do in online marketing and how to fix these common errors.  Learn what to do if… Continue reading [Video] Are You Making These Marketing Blunders?

A Quick How-To on Getting Client Testimonials

[fusion_text] Wondering how you can add a little zest to your website? iMatrix can help with our simple and easy-to-follow recipe for client testimonials! One of the finishing touches you should include on your professionally designed website is a sprinkle of glowing testimonials from your happiest patients to help establish trust between you and prospective… Continue reading A Quick How-To on Getting Client Testimonials

Ditch These 10 Outdated Marketing Practices

By:Rachel Cunningham New marketing techniques emerge daily to accommodate changes in consumer behaviors and buying trends. As a local business owner, you need to stay current on the latest marketing trends to ensure you are reaching your target market. Our latest infographic, Ditch these 10 Outdated Marketing Practices, reviews outdated marketing practices that you need… Continue reading Ditch These 10 Outdated Marketing Practices

Sizzle-Meter Infographic

By:Joanna Torres When it comes to marketing a business online, there are varying levels of investment and return. For a smaller business just starting out, a website is essential. For businesses in densely populated areas, a website alone won’t cut it. Our newest infographic, The Sizzle-Meter, showcases the various levels of online marketing available to… Continue reading Sizzle-Meter Infographic

Email Marketing Best Practices

By:Katie LaFetra Email marketing is a great, cost-effective strategy to directly communicate with a large number of clients quickly and easily. If you want to engage with your audience, generate more leads, or would like to share educational information, using email marketing is a smart avenue to help bring more awareness about your business. To… Continue reading Email Marketing Best Practices

Online Reputation Management Tips

By:Rachel Cunningham Managing your business’ online reputation can be a challenge, not to mention a time investment. While reputation management can be a full-time job, there are several steps you can take to streamline the process and make it more efficient. Google Alerts First thing you should do is set up “Google Alerts” for the… Continue reading Online Reputation Management Tips

Bridging the Gap between Offline and Online Marketing

By:Rachel Cunningham A successful marketing strategy has both online and offline marketing components. However, these two types of marketing channels should work in tandem rather than in isolation. There are several simple things you can do to bridge the gap between the two types of marketing. 1.    Cross-Promote When integrating your online and offline marketing,… Continue reading Bridging the Gap between Offline and Online Marketing