By:Joanna Torres Typically, an eBook includes detailed how-to information. Not this time, not this eBook. Rather than focus on detailed how-tos, we focus on just the highlights. If you are looking for a quick overview of SEO for your business, this SEO Highlights eBook is for you. Find out what SEO means for a local… Continue reading SEO Highlights
Category: SEO
Blogging Makes SEO Easy
By:Rachel Cunningham Central to any successful search engine optimization strategy is original content, particularly written content. Once you’ve optimized the pages on your website, you need to keep adding content for SEO and to keep site visitors engaged. The easiest way to continue to add fresh, optimized content is with a built-in blog on your… Continue reading Blogging Makes SEO Easy
Paid vs Organic Web Marketing
By:Jamie Katzenstein When considering search marketing options, it’s best to understand the difference between paid and organic search results to select the best one for your business. In many cases, business owners may need to find a balance between the two. When conducting a Google search, the results you see at the top or on… Continue reading Paid vs Organic Web Marketing
12 SEO Content Tips SlideShare
By:Rachel Cunningham Content optimized for search engines is essential to ensuring that people can find your business online. In our latest slideshare, “12 SEO Content Tips,†we share 12 best practices for optimizing your content to improve search engine rankings. Get started with SEO for your online presence. Learn more about getting search engine optimized… Continue reading 12 SEO Content Tips SlideShare
Top 5 SEO Mistakes
By:Rachel Cunningham The algorithms of the top internet search engines change on a daily basis, but there are several things that haven’t changed in SEO and aren’t likely to change anytime soon. Essentially, SEO helps search engines learn what your business is all about. During the process of search engine optimization, there are five major… Continue reading Top 5 SEO Mistakes
SEO for a Great User Experience
By:Rachel Cunningham Search engine optimization and a user-friendly website are not mutually exclusive. In fact, when SEO is done right, the two work in tandem and complement each other. Let’s look at several best practices for search engine optimization that also create a great user experience. Navigation/Tab Placement The navigation of your business website should… Continue reading SEO for a Great User Experience
How to Stay on Top of SEO eBook
By:Jesus Maldonado Search engine optimization is a process. It’s impossible to get the best search rankings overnight, so once you put the time in to get your ranking where you want them to be, you want to stay there. There a several steps you can follow continually to ensure that you properly maintain your SEO… Continue reading How to Stay on Top of SEO eBook
5 Common Penalties from Google
By:Rachel Cunningham Google dominates the search engine industry with 66.7% of the search engine market. While a comprehensive search engine optimization strategy will accommodate all search engines, special attention should be paid to the best practices endorsed by Google. In our latest infographic, 5 Common Penalties from Google, we take a close look at organic… Continue reading 5 Common Penalties from Google
Schema: What Is It?
By: Chad Shannon In today’s blog, we will take a look at Schema markup for both web pages and videos and the significance of schema in regards to your website’s search engine visibility. First, let’s answer the most frequently asked question regarding Schema markup: what is it? Defining Schema Schema is a collection of HTML… Continue reading Schema: What Is It?
How to Properly Set Up Google Authorship
By:Dustin Smith What Is Google Authorship? You’ve likely seen faces showing up in your Google search results. This is a product of Google Authorship hard at work. Not only does Authorship increase recognition for the Author, it also helps your web pages to stand out on the Search Engine Results Pages (SERPS). Standing out from… Continue reading How to Properly Set Up Google Authorship