[fusion_text] Video can be an intimidating strategy to implement on your website and social media content, but it’s a game-changing tactic that will bring you impressive results. In today’s fast-paced world, video still grabs shortening attention spans and can help you reach a larger audience. In this webinar, we discussed the latest trends in online… Continue reading [Video] The Future of Video and How to Use it to Improve Patient Experience
[fusion_text] Pay-per-click (PPC) advertising is a great tool that can help secure your website on Google's first page of results. It can also provide a clearly measurable (and often high) return on investment. After all, nearly 65% of people click on sponsored ads when searching for a service or product online. But you may be… Continue reading Part 1: Creating PPC Ads to Attract Your Ideal Eye Care Patients
[fusion_text] Hashtags, or also commonly known as the pound or number sign, have taken the internet by storm, and much like the internet, hashtags are here to stay. They have crossed over from a fun social media feature (#ThrowbackThursday) to an effective marketing tool (#MarketingSolutions). Using hashtags as a part of your online marketing strategy… Continue reading Hashtag Strategies for Your Small Business
[fusion_text] Do you spend more time at the office than at home? Although growing and maintaining your practice has to be a priority, devoting all of your energy to work affects your happiness, relationships and health. In fact, working too much can increase your risk of heart disease. Korean researchers discovered that study participants who… Continue reading The Art of Time and Practice Management for Eye Care Professionals
[fusion_text] Standing out in a competitive market is difficult, but without memorable branding to set you apart from other eye care practices in your local market, it can be next to impossible. Beyond having a professional logo, consistent branding will increase the value of your practice, generate new business and give you a strong online… Continue reading The Importance of Branding Your Eye Care Practice Website
[fusion_text] Ever wish online marketing came with a step-by-step guide? Something that not only offered instructions on what to do, but came with the needed pieces as well? Short of offering everyone their own marketing consultant, social media expert, and graphic designer, we came up with the next best option – an online marketing toolkit.… Continue reading Your Online Success Toolkit Delivered!
[fusion_text] Over the past 14 years, iMatrix has developed and perfected our recipes for effective websites and results-driven online marketing solutions. These tried-and-true recipes have brought success to numerous small businesses and practitioners. Our recipes are so good; they have even helped us earn a prestigious Google Premier Partner title! With written content being a… Continue reading How to Write a Content Page
[fusion_text] Online paid advertising can be a complicated marketing strategy that needs expert guidance. In this webinar, we’ll give you insight into best practices for online paid advertising, so you can get more new patients for your eye care practice, fast. You’ll not only learn how to generate more leads, mobile-friendly SEO tips, and how… Continue reading [Video] How to Generate and Convert More Leads
[fusion_text] It is a very happy Monday here at iMatrix as we celebrate the huge milestone of reaching 12,000 active client websites! This grand total includes iMatrix clients as well as those from its sister brands ChiroMatrix and VetMatrix, which offer industry-specific services for chiropractors and veterinarians, respectively. Read the full press release. After… Continue reading iMatrix Now Serves 12,000 Clients!
[fusion_text] If you're concerned about the effect of escalating costs on your bottom line, you may want to consider joining a buying group or alliance. Membership in a group improves your buying power, decreasing the price you pay for supplies and equipment. What's the Difference Between a Buying Group and Alliance? Buying groups usually focus… Continue reading Have You Considered Joining a Buying Group or Alliance?