By: Ryan Saucerman Landing pages are your customer’s first introduction to the product and services that you provide. They must be designed with a very specific goal in mind: conversions. This means you must keep your landing page clean and clear of any marketing that strays from your primary goal. It must be simple with… Continue reading Creating an Effective PPC Landing Page
Category: Best Practices
A Crash Course in Internet Marketing
By:Jesus Maldonado Looking for a crash course in internet marketing? In our latest slideshare, “A Crash Course in Internet Marketing,†we take a look at how SEO, PPC, Video, Social Media, and Websites affect the success of a local business. Learn more about internet marketing for your practice, call 1-800-IMATRIX today.
How to Use Newsletters and Social Media Together to Bring in More Business
By:Tristan Petricca As more and more people are using websites to get information regarding services they need or products they wish to purchase, it is becoming ever more important to have a website and social media pages that can help generate business. Newsletters are a great way to help spread the word about your business. Using… Continue reading How to Use Newsletters and Social Media Together to Bring in More Business
Choose Your Online Marketing Strategy
By:Rachel Cunningham Crafting an online marketing strategy includes a range of different components and mediums to be effective. Whether you want to see if your current strategy is effective or if you are in the planning stages of your strategy, “The Choose Your Online Marketing Strategy†decisiongraphic will help you select the best components for… Continue reading Choose Your Online Marketing Strategy
Maximizing Google Maps for Mobile
By:Alan Barr Google Maps has recently made a major update, unifying it across mobile devices like smartphones and tablets. The importance of having a listing on Google Maps has become even more crucial for your business. There are a few simple reasons to be listed on Google Maps. Clients want to find you, interact with… Continue reading Maximizing Google Maps for Mobile
The Ultimate Marketing Playbook
By:Rachel Cunningham Creating great online content is an often overlooked, but instrumental, portion of marketing a local business. There are a variety of avenues where, as a local business owner, you can create and share unique and interesting content. A content marketing plan can be viewed like a playbook for a sports team. With commitment,… Continue reading The Ultimate Marketing Playbook
The Ultimate Marketing Game Board
What happens when you mix the fun of a board game with the most effective online marketing tools? The Ultimate Marketing Board Game, that’s what! Check out the latest infographic that we’ve created at iMatrix to discuss a comprehensive strategy for online marketing. Simply follow along the board and implement the step-by-step instructions to “win  Continue reading The Ultimate Marketing Game Board
Increase Website Views with Guest Posts
By:Ariel Culver What are guest posts? Guest posts are when a colleague or industry professional writes a blog that you publish on your website or you write a blog that is posted on their website blog. There are many benefits to guest posting, but exercise caution in who you select to write guest posts for… Continue reading Increase Website Views with Guest Posts
Tips for Using Press Releases to Promote Your Business
By:Sophorn Chhay What Can a Local Business Write a Press Release About? Generally, as a local business, you want to write about something new or newsworthy related to your business or an event. Did you learn a new technique or purchase new equipment? You can write a newsworthy release on a trend, or a holiday… Continue reading Tips for Using Press Releases to Promote Your Business
3 Top Blogging Strategies for Content Marketing
By Chrystal Lenardson Content marketing is the driver that is currently leading the race in the world of internet marketing and search engine optimization. A well-built content marketing strategy is essential for local businesses to maintain a connection with clients and strengthen brand awareness. What is content marketing? Rather than selling a service, you are… Continue reading 3 Top Blogging Strategies for Content Marketing