By:Rachel Cunningham Content marketing is the future of marketing products and services. As technology continues to innovate, consumers have higher expectations for businesses looking to attract new clients. Reliable, useful content is one of these expectations. Content includes all types of written and visual media, especially web pages, blogs, social media posts, videos, online articles,… Continue reading Why Content Marketing Matters
Category: Best Practices
Do’s and Don’ts for Video Testimonials
By:Nicholas Kiang In a Nutshell Whether spoken, written, or on video, a client testimonial goes a long way to vouch for your business. Testimonials instill a real sense of confidence in an existing or a potential client. They provide valid arguments in favor of your service from real people and justify what you say about… Continue reading Do’s and Don’ts for Video Testimonials
3 Ideas for Google Hangouts to Engage Clients
By:Monique Hubert Google Hangouts, Google’s free video chat service, made a lot of waves when it was first released. The buzz that surrounded Google Hangouts may have prevented practice owners, like you, from realizing what a powerful (and easy-to-use) tool it is. Google Hangouts is great for connecting with current and prospective clients. Hangouts offer… Continue reading 3 Ideas for Google Hangouts to Engage Clients
Convert Website and Phone Leads into Appointments
By:David Richardson There are a variety of things you can do to optimize your business’ online presence and drive traffic to your website. Providing original and relevant content is great for improving organic search rankings (and thereby website visits), utilizing PPC or referral type programs is great to reach a broader audience, and having a… Continue reading Convert Website and Phone Leads into Appointments
Schema: What Is It?
By: Chad Shannon In today’s blog, we will take a look at Schema markup for both web pages and videos and the significance of schema in regards to your website’s search engine visibility. First, let’s answer the most frequently asked question regarding Schema markup: what is it? Defining Schema Schema is a collection of HTML… Continue reading Schema: What Is It?
Marketing Bootcamp 101
By: Jesus Maldonado A Bootcamp is a comprehensive, jumpstart program that will prepare you to reach your goals. In our latest ebook, Marketing Bootcamp 101, we give you the basis for a successful digital marketing strategy. Get the skills, resources, and tools you need to attract new business, get your name out in the community,… Continue reading Marketing Bootcamp 101
Checklist for Your 2014 Marketing Strategy
By:Jesus Maldonado Preparing your online marketing strategy for 2014 can be an overwhelming event if you don’t have the right tools to help you plan. In this infographic, “Checklist for 2014 Marketing Strategy,” we’ve designed an easy to follow checklist for mapping out your business’ online marketing strategy for the coming year. Carve out a… Continue reading Checklist for Your 2014 Marketing Strategy
Set up 2014 for Internet Marketing Success
By:Kyle Petzinger As the sun sets on 2013, it is now time to start your plan of attack for the new year. Every day that passes by sees more and more companies shifting their focus online. The fact is, online traffic isn’t slowing down, it’s speeding up. Additionally, as the chart below shows, searchers are… Continue reading Set up 2014 for Internet Marketing Success
Get a Head Start on Marketing for 2014
By: Rachel Cunningham The new year is right around the corner. Now is the time to prepare so you can hit the ground running in 2014 with a strategic online marketing campaign. With a little pre-planning now, you can make the most out of people’s New Year’s resolutions by being ready to deliver. Whether people… Continue reading Get a Head Start on Marketing for 2014
Keys to Effective PPC Landing Pages
By: Jesus Maldonado Pay-per-click ad campaigns are highly successful at driving business to a website. However, without a proper landing page, what is encouraging those website visitors to convert? If your PPC landing page is sending visitors to your home page, you might not be getting the maximum number of leads. A simple way to… Continue reading Keys to Effective PPC Landing Pages